How to Get Noticed by Clients as a Freelancer

There are many different people in the world who give freelancers professional advice. Due to changes in the economy, the market for freelancers is bigger than ever. With so many people vying for the same opportunities as you, it can be hard to stand out to potential clients. Here are some things you can do as an employee to grab the attention of customers in your field.

Feature Your Skill

If you want your customers to notice you, you have to show your skills. Start with the skills that are most needed and that you know best. Then go through the list and put an asterisk next to the most important. You want potential customers to be able to view your website, profile or resume and immediately see what you can do.

Emphasize Your Uniqueness

Since so many people are trying to do the same thing, you need to show what makes you unique right away. Why would a client want to hire you instead of someone else with the same qualifications? What interesting or unique things will you bring to the business partnership?


If you want to attract the attention of good customers, you must be authentic and sincere in your approach and actions. Don’t make claims you can’t keep, don’t lie about your experience or portfolio, and don’t do “shows” to impress clients. A friendship doesn’t work if the other person doesn’t want to work with you because of who you really are.

Don’t Spam

Many freelancers are so desperate for attention that they start spamming their names and services. People will take a bad look at you if you post links where they are not needed, or if you keep posting the same links even if they are useless or unimportant. You will either be ignored, or worse, called a spammer. It can damage your reputation and people are tired of getting spam online.

Points to Remember

Learn how to reach potential customers no matter what type of employee you are. Make sure your offer aligns with their needs to show you understand them. Discuss what you can do to help them. If you know something or have a unique skill set, say so. Tell them how long it should take and how good it should be. Customers don’t care about you, they just want to know what you can do for them. Make sure you say it clearly. Tell them what you plan to do to get the job done.

Correct Grammar, Spelling and Usage

Finally, make sure your proposal shows that you care about the details. Your plan should look great for whatever purpose it is used for: writing, programming, data entry, or design. Check for language and spelling errors and make sure everything is correct. A poorly written proposal is the best way to deter business.

Standing Out as a Freelancer

It is a common misconception that freelancers need to work low paying jobs to make ends meet. It is essential to value yourself and acquire the necessary skills to market yourself to future employers or clients. Many customers are willing to pay a higher price in exchange for consistent quality and professionalism. Position yourself as a go-to freelancer by promoting your expertise, what makes you special and what you have to offer. Remember that the independence of freelancing is a big reason why you decide to go down this path.


Due to the high competition, it can be difficult to get noticed by clients in the freelance industry. You can increase your chances of getting noticed by demonstrating your abilities, emphasizing your originality, being honest, avoiding spam, including important items in your ideas, and prioritizing grammar and perfection. Recognize your unique value and capitalize on it by being yourself when interacting with customers. Freelancing can help you grow professionally and financially, so always invest with a positive attitude.


1. How long does it take a freelancer to get calls from potential clients?

How long it takes to gain customer adoption depends on many variables, including your niche competitiveness, marketing strength, and demand for your service. Be patient and keep trying to sell your business and build a good reputation. With the right strategy and dedication, you can build a customer base.

2. Can I get freelance work by promoting myself on social media?

Absolute! Using social media can be a huge help in promoting your freelance services and connecting with potential clients. Make a name for yourself in the professional world by joining social media sites frequented by your target audience and engaging with them by sharing useful content, showcasing your work and joining relevant organizations and communities.

3. Should I offer a wide range of services or focus on a niche market?

Offering a wide range of services may seem like a great way to attract more customers, but focusing on specialties can set you apart from the competition. Freelancers with knowledge of a specific domain or skills are generally more sought after by clients. Customers who value expertise and experience will find you faster if you specialize.

4. How can my skills set me apart from other freelancers?

Differentiate yourself from the competition by highlighting your personal strengths, achievements and approach. Show what you’ve done, show your resourcefulness, problem solving skills or positive results. You can also add value to your customers by quickly meeting their needs, responding individually to their questions or by offering them tailor-made solutions.

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